Tuesday, 5 July 2011

Groupnot (again)!

I blogged a while back about Groupon and the fact that I felt it was of limited life-span. Well, I'm glad to say that there appears to be a growing sense of reality about Groupon.

Earlier in June, David Heinemeier Hansson blogged about the Groupon IPO and how he was going to pass on the deal. My blog post was a view point, but he managed to put some actual figures on why it wouldn't work:

- They're spending $1.43 to make a $1.
- They raised $750m in the initial IPO and yet only have about $208m left after giving most of it to insiders and early investors and yet they're losing $117m per quarter!
- They've got 7,000+ employees and still growing

Will they ever manage to turn things around and make a profit? Not when they're chasing an ever diminishing set of small companies who actually want to do a Groupon deal. Amazon may well have taken years to show a profit, but at least it was investing in real-world stuff to enable it to do better in years to come. I remain convinced that this is not something I'll ever invest in...

I do however have a confession. Since leaving the comforts of corporate life, I am now involved in a web start up that has a group buying element in it and it's frustrating when you find yourself lumped in with Groupon and that whole business model. I know we're not a Groupon clone, but will our business opportunity be poisoned by Groupon's growing toxicity? I hope not...

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